Marketing Automation – Why Automated Processes Now? Last time I suggested that Marketing Automation software and the automation of processes can have a tremendous productivity impact. It can improve top line revenues, increase campaign cycle speed and reduce bottom line costs. Many tactical areas can benefit from automation including Demand Generation, Lead Management, Lead...
Read more »
Digital Rights Management (DRM) is a process intended to protect copyright owners from intentional and unintentional copying, sharing and pirating. With the digitization of all media occurring over the last several decades these issues of piracy, rights management and fair use are often being debated. The most recent example of this debate is the...
Read more »
Marketing Automation – Why Automated Processes Now? Last time I suggested that Marketing Automation software and the automation of processes can have a tremendous productivity impact. It can improve top line revenues, increase campaign cycle speed and reduce bottom line costs. Many tactical areas can benefit from automation including Demand Generation, Lead Management, Lead...
Read more »
When the term Marketing Automation is brought up you often hear one of three statements. “Yeah I’ve heard of that and I don’t need it.” “Sure, I’ve got it. It’s great, got it covered.” “I don’t know what that is. What is that?” Regardless...
Read more »
A relative of mine who was an avid fisherman used to tell me that the key to fishing was knowing where there was underwater structure. Fish like structure such as sunken logs and trees as it gives them a place to live and hide...
Read more »
Several of our most recent posts discuss the trends in digital publishing and the shift towards electronic content consumption using tablets and ereaders. Tablets are proliferating, sharing and accessing materials on multiple devices is getting easier, downloads are getting faster and controlling the way...
Read more »
Digital Rights Management (DRM) is a process intended to protect copyright owners from intentional and unintentional copying, sharing and pirating. With the digitization of all media occurring over the last several decades these issues of piracy, rights management and fair use are often being...
Read more »